ARTISAN WEBSITE

2021 | ROLE: Graphic Designer The goal with the Artisan website was to create a consumer based platform that would showcase our retail products while making them easily accessible to everyone. We wanted to take a big step away from the industrial look of our current B2B site (where the Artisan line was originally located), and build something totally different that would get consumers excited to start cooking. The most frequently asked question when people buy salt is, “what can I use this on?”. I worked to create a site that used bold, beautiful imagery to speak to that common inquiry. I collaborated with our team’s art director to come up with a concept for the product shots — using unique angles, dramatic lighting and background colors that highlighted our packaging. I also utilized our gorgeous food photography to display how different salts could be used. Unfortunately this concept never made it onto the development phase, but I am still proud of the final result.